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The world is quickly waking up to the negative impact our current way of life is having on the planet. Big changes are coming, they have to be. Cycling represents a huge opportunity as an alternative form of transport, a way of reconnecting people with the natural world and as a catalyst for improving lifestyles. We believe that our clothing can play a big part in this process. Our approach to clothing design aims to enable people to reclaim the humble bicycle not only as a piece of sports equipment but also as the tool it was once perceived to be....

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